So what are morals, anyway? More than rules, surely, more than regulations or ethics. Morals are felt deeply, seem to be built into the fabric of our behavior. The deepest of them, the most basic, seem utterly inherent in the universe - handed down by God even.
Of course they aren’t inherent in the universe, they are inherent in humanity - the Universe really doesn’t care how we behave. I think you’ll find that there are only a few things the Universe really cares about, and compliance to those rules is decidedly not voluntary.
That’s a key point, the voluntary aspect. Consider: we think of killing as an intrinsically immoral thing, no? But animals kill for food. Tornadoes, floods and earthquakes kill. Diseases kill. Sometimes animals kill others of their own species, what we would call murder - yet in all these cases, we don’t speak of a violation of morality. Why? The answer is obvious: Choice.